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Old 03-06-2005, 03:43 PM   #11
gfong
Greg Fonger
 
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Join Date: May 2004
Location: Ontario, Canada
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Re: Important Information About Mobile 1 Synthetic Motor Oil For Mach 1's

I'd say it is "also" has a lot to do with marketing and brand recognition.
Sales down Mobil?? Just think people go in ask for 5w20 Mobil, "Well miss/sir Mobil does not make a 5w20 they make a 0w........ That is all most people have to hear to go purchase some other brand. 0w what! does not even make sense. I am sure in olil terms it does but not to joe public.

Like this post mentions, I am not disputing that it is a rebranded oil, but I am sure that marketing had lots of influence.
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